It's pretty crazy that you cannot go anywhere without seeing this logo. I mean, we aren't talking about 50+ year old companies, but rather a coffee company that came into the mainstream just over a decade ago. We are al so programmed to think coffee when we see this logo. Brand recognition really is a powerful tool. Maybe that's why this made photo of the day. Not many things stand out in quite the way a Starbucks' logo can. So to all you Caribou loyalists, my sincerest apologies. There are still 190 photos to go this year so there may be room for it still.
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